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From Personality to Profit: How Personal Brands Shape Financial Growth

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Business of the brand vs. the brand of the business

Branding in positioning Cyprus as a tech hub

Legally Influencer: regulation and compliance in influencer marketing

Comms: Updated V2023

The web of corporate failure: why do so many strategies fail?

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.

Place Branding: better branding, better country

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.

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