The web of corporate failure: why do so many strategies fail?
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with…
Place Branding: better branding, better country
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had…
Content trends on social media: maximising brand impact
If you don't exist online, you don't exist at all. With billions of people around the world using various platforms to connect, share, and engage with others,…
Aligning corporate and personal brand
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being…