The web of corporate failure: why do so many strategies fail?
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm.…
Place Branding: better branding, better country
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin…
Content trends on social media: maximising brand impact
If you don't exist online, you don't exist at all. With billions of people around the world using various platforms to…