Bar Louise

Our team took on the task to build a brand that was in complete sync with the bar’s architecture; a logotype opening doors for a seat at the bar, a brand strategy that explores the questions behind after-work drinks and late night visits, and a content strategy that means more by saying less.

Don’t be late, there’s a seat next to me but it won’t stay empty for too long.

The rediscovery of a garden in the heart of the old city centre had to incorporate a business narrative that invited the crowd to an unassuming urban gathering, without pretences. “Meet me at the bar” became the brand tagline for Bar Louise, a real invitation to a gardenscape, lights dimmed, cocktails on.