Impactus ESG
A New Chapter: Aligning Purpose, Vision & Action
At FamigliaEight, we see branding as a living, breathing expression of identity and ambition. When Impactus Group entrusted us with their transformation, the objective was clear: not just a new look, but a complete realignment of purpose, vision, and action.
This rebrand was a strategic move—a statement that Impactus is not standing still, but stepping forward with intent.
Together, we reimagined the brand from the inside out, building an ecosystem that speaks with clarity, leads with values, and connects with a rapidly evolving world. The result is not only a stronger, more unified identity but a platform for long-term growth, influence, and impact.
What We Delivered
Brand Book
We developed a comprehensive brand book that captures the essence of Impactus—its purpose, values, tone of voice, visual identity, and brand behaviours. A guide not just for consistency, but for coherence across teams and markets.
New Website
We designed and launched a dynamic, user-centric website that communicates the sophistication and reach of the Group. With intuitive navigation, modern UX/UI, and an editorial approach to storytelling, the site brings the brand’s mission to life.
Strategy & Positioning
From messaging architecture to market positioning, we worked with the leadership team to articulate a refined narrative—placing Impactus at the intersection of sustainability, innovation, and measurable impact.
Communications & Marketing
We reshaped how the brand speaks to its audiences: clear, compelling, and purpose-driven. From thought leadership to campaign frameworks, our strategic comms approach ensures every word supports the bigger story.
Digital Presence
Across all platforms, we elevated Impactus’ digital footprint—strengthening engagement, refining visual consistency, and establishing a digital-first brand experience.
Media Outreach
We activated a tailored media outreach strategy to announce the rebrand and reinforce Impactus Group’s leadership in sustainable investments—targeting high-value publications, partners, and influencers within the financial and ESG landscape.
This rebrand marks the beginning of a bold new chapter for Impactus Group—and we’re proud to have helped shape it.
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