Loggerhead Partners

When Loggerhead Partners first approached us, the task involved creating a Corporate Profile for its esteemed network and HNWI clients, as a wealth management firm. As we took on the project, we delved deep into the mechanics of brand building and storytelling, creating a redefined Brand System, which was expressed through the Corporate Profile.

The result was an 80-page Roadmap Profile, which is packed with valuable information on the company’s services and the benefits of each jurisdiction it operates. The newly-created brand had been applied throughout the Profile, providing a cohesive approach and a sophisticated result to an industry that caters for one of the most demanding audiences in the world.