01 / 03
Model the funnel
Audiences, unit economics and channel mix mapped before a single euro is spent.
What we do
Five practices. One integrated approach.
01→
Strategy
Corporate-grade consultancy through a creative lens, building brands and businesses that break through.
02→
Creative
Campaigns and content of a different standard, emotionally intelligent, strategically anchored.
03→
AI & Tech
Innovation built into the rhythm of your business, from product design to AI-enabled experiences.
04→
Paid & Acquired Media, Media Buying
Growth engineered channel by channel, SEO, AIO, media buying and the audiences that move the needle.
05→
Press Office, PR, comms & public affairs
Earned narratives, public affairs and communications that land, from newsroom relationships to stakeholder engagement.
About
A different type of creative consultancy.
AI Brand Lab
Where human expertise meets machine intelligence.
Overview
Paid & acquired media is where the craft meets the market. We plan, buy and optimise across search, social, programmatic and creator channels, with AI-optimised campaigns (AIO) built to compound over time.
From a simple growth concept to meaningful SEO, AIO (Artificial Intelligence Optimisation), and fully-fledged media buying, we communicate your work to the right audience through the most effective channels. Using advanced tools to identify the best ambassadors for your brand, we put you in front of the people that matter most.
How we work
An approach, not a template.
02 / 03
Buy with discipline
Media planning and buying across paid social, search, programmatic and creators.
03 / 03
Optimise with AI
AIO workflows, creative testing and analytics dashboards that make the next decision obvious.
Capabilities
- Ad Spend Strategy
- SEO Strategy
- Digital & Social Media Ads
- Audience Engagement
- Influencers & Digital Ambassadors
- AI-Optimised Campaigns (AIO)
- Performance Analytics & Insights
What you get
Outcomes we produce.
- 01Full-funnel growth programmes
- 02SEO and AIO strategies
- 03Creator and ambassador campaigns
- 04Always-on performance reporting
Capabilities in detail
What each capability means.
01
Ad Spend Strategy
Media planning that ties every euro to a defined business outcome.
02
SEO Strategy
Technical and editorial SEO built to compound over quarters, not weeks.
03
Digital & Social Media Ads
Paid social, search and programmatic campaigns run with creative discipline.
04
Audience Engagement
Community and audience programmes that turn attention into loyalty.
05
Influencers & Digital Ambassadors
Creator and ambassador partnerships selected on fit, not just follower count.
06
AI-Optimised Campaigns (AIO)
AI-driven optimisation loops that improve creative and targeting in real time.
07
Performance Analytics & Insights
Dashboards and reporting that make the next decision obvious.
Keep exploring
The other pillars.
01 / 05Strategy
Strategic Advisory, Brand & Business Consulting
Corporate-grade consultancy through a creative lens, building brands and businesses that break through.
02 / 05Creative
Creative, Content & Integrated Marketing
Campaigns and content of a different standard, emotionally intelligent, strategically anchored.
03 / 05AI & Tech
Digital Innovation, AI & Tech
Innovation built into the rhythm of your business, from product design to AI-enabled experiences.
05 / 05Press Office, PR, comms & public affairs
Press Office, PR, comms & public affairs
Earned narratives, public affairs and communications that land, from newsroom relationships to stakeholder engagement.