Five practices. One integrated approach.
Corporate-grade consultancy through a creative lens, building brands and businesses that break through.
Campaigns and content of a different standard, emotionally intelligent, strategically anchored.
Innovation built into the rhythm of your business, from product design to AI-enabled experiences.
Growth engineered channel by channel, SEO, AIO, media buying and the audiences that move the needle.
Earned narratives, public affairs and communications that land, from newsroom relationships to stakeholder engagement.
A different type of creative consultancy.
Where human expertise meets machine intelligence.
A career in chapters.
Tap a section to expand. The full story, expertise, ventures and the strategy-meets-tech thinking behind everything we ship.
Irene graduated from King's College London (BA in European Studies and International Relations, MA in Conflict, Security and Development). She also holds an LLB and an MBA from the University of London. Before founding FamigliaEight. she worked at the European Commission as a Project Manager, helping ideas come to life, as well as at the largest law firm in the Mediterranean, as Business Development Director for the entire Group.
Together with her team and partners, she helps new and existing businesses diversify and expand their offering through strategic consultancy, marketing, brand development, comms and business growth, all through a creative lens. She oversees end-to-end projects, and her strong business acumen creates opportunities for collaborations and synergies at the local and regional level.
She has coordinated global projects for real estate, the services sector, tech, lifestyle brands, e-commerce and hospitality. She also advises leading brands and game-changing companies across industries in the fields of strategy, comms and growth.
She is the Founder of Crowdfunding Cyprus and has developed Training Toolkits and large-scale events within the realm of entrepreneurship, innovation, content marketing, trends & insights and brand expansion.
Irene has gained extensive experience in strategy, entrepreneurship and innovation. She is a trainer and mentor in these fields, and has been involved in EU and national funding schemes, project management and proposal writing.
She combines creative consultancy with business development, offering the best of both worlds for brand and corporate development. She is a leading marketing and brand strategist, helping companies move forward through holistic and creative growth.
A technology propagator, she has often advised on the use of digital marketing and storytelling, PR and public policy. Through FamigliaEight., her team combines robust knowledge with creative flair and applies both in real-time entrepreneurship and white-label diversification.
Irene in the work.
Having established a robust network of team members, freelancers, strategic partners and associates, Irene delivers projects of all scales from the brandroom to the boardroom, out in the open and back.
