01 / 03
Set the narrative
A clear editorial line for the brand, its leaders and its issues, not a scattergun of press releases.
What we do
Five practices. One integrated approach.
01→
Strategy
Corporate-grade consultancy through a creative lens, building brands and businesses that break through.
02→
Creative
Campaigns and content of a different standard, emotionally intelligent, strategically anchored.
03→
AI & Tech
Innovation built into the rhythm of your business, from product design to AI-enabled experiences.
04→
Paid & Acquired Media, Media Buying
Growth engineered channel by channel, SEO, AIO, media buying and the audiences that move the needle.
05→
Press Office, PR, comms & public affairs
Earned narratives, public affairs and communications that land, from newsroom relationships to stakeholder engagement.
About
A different type of creative consultancy.
AI Brand Lab
Where human expertise meets machine intelligence.
Overview
Press Office, PR, comms and public affairs is the studio at its most connected. We manage newsrooms, shape public conversations, navigate stakeholders and protect reputation, from the daily media cycle to the moments that matter most.
We build the narrative around your brand, your leaders and your issues, and make sure it reaches the right rooms. From press office management and media relations to public affairs, stakeholder communications and crisis response, we handle the earned and public side of your brand with the same craft as everything else we ship.
How we work
An approach, not a template.
02 / 03
Work the room
Direct newsroom relationships, editorial partnerships, stakeholder mapping and executive profiling that open the right doors.
03 / 03
Protect the standing
Always-on monitoring, issues management and crisis playbooks that show up before they are needed.
Capabilities
- Media Relations
- Press Office & Newsroom
- Public Affairs
- Stakeholder Communications
- Thought Leadership
- Executive Profiling
- Crisis Communications
- Reputation Management
- Editorial Partnerships
- Awards & Speaking
What you get
Outcomes we produce.
- 01Press offices and newsroom operations
- 02Executive, founder and spokesperson profiling
- 03Public affairs and stakeholder engagement
- 04Crisis, issues and reputation management
Capabilities in detail
What each capability means.
01
Media Relations
Direct, ongoing relationships with the journalists that cover your world.
02
Press Office & Newsroom
A working press office that handles the daily media cycle for you.
03
Public Affairs
Engagement with policymakers, regulators and public bodies that shape your sector.
04
Stakeholder Communications
Programmes for investors, partners, employees and the wider community.
05
Thought Leadership
Executive points of view developed, published and placed with intent.
06
Executive Profiling
Building the personal narrative and visibility of founders and leaders.
07
Crisis Communications
Rapid, calm response to reputation-critical situations, on and off record.
08
Reputation Management
Always-on monitoring and long-term work on how the brand is perceived.
09
Editorial Partnerships
Co-created content and formats with the media titles that matter to you.
10
Awards & Speaking
Identifying, entering and winning the platforms that build authority.
Keep exploring
The other pillars.
01 / 05Strategy
Strategic Advisory, Brand & Business Consulting
Corporate-grade consultancy through a creative lens, building brands and businesses that break through.
02 / 05Creative
Creative, Content & Integrated Marketing
Campaigns and content of a different standard, emotionally intelligent, strategically anchored.
03 / 05AI & Tech
Digital Innovation, AI & Tech
Innovation built into the rhythm of your business, from product design to AI-enabled experiences.
04 / 05Paid & Acquired Media, Media Buying
Paid & Acquired Media, Media Buying
Growth engineered channel by channel, SEO, AIO, media buying and the audiences that move the needle.